Professional financial service
Calm, transparent installment experiences for individuals and merchants.
Dufaah is a Jordan-based initiative focused on clarity and responsibility in installment services. We work with an institutional mindset that respects market needs and regulatory expectations.
Core signals
We focus on governance, transparency, and service quality to build long-term trust across all stakeholders.
3x+
Stronger purchasing stabilityMinutes
Clear preliminary decisionsTrust
Professional standards & complianceCalm
A more relaxed experience for allMission and vision
Clarity | Calm | CommitmentA calm approach to a sensitive service
Installments are not just a financial product; they are a long-term trust
relationship. We prioritize clarity, respectful communication, and a service
experience that honors regulatory expectations.
Our mission
Empower people with clear, comfortable installment experiences that protect
their rights and privacy. We keep the journey simple and decision-friendly,
without pressure or exaggerated promises.
Our vision
Make Dufaah a trusted reference in Jordan for balanced, transparent installment
services that respect all parties and strengthen financial stability over time.
Our values
Credibility, compliance, and user comfort come first. We build trust through
consistent standards, clear practices, and responsible service delivery.
Who we serve
Individuals | Merchants | Institutions
Individuals
A clear and calm installment experience with understandable information that
supports confident decisions.
Merchants
A professional partner that preserves customer trust and elevates the quality of
installment service.
Regulatory and financial bodies
A commitment to professional governance, compliance, and responsible data
practices.
Transparency and trust
Credibility | Compliance | SafetyClear language for terms and fees
Aligned with regulatory expectations
Privacy and data protection
Clear terms
We communicate terms directly and avoid hidden fees or unclear details.
Professional compliance
Governance and compliance sit at the core of our approach, in line with Jordanian requirements.
Data protection
Privacy and security are essential, with responsible handling of all data.